This is part two of a bigger piece I’m doing that explores my experience with fashion rental platforms in the UK featuring some really interesting interviews with the amazing women who have set up the various platforms.

I was an early adopter of rental having been waiting for it to launch in the UK since a friend of mine launched a jewellery rental service called the folly boutique back in 2013. It was before it’s time…Rent the Runway had only just launched in the US (2009) and the sustainability movement still felt pretty ‘niche’ to put it lightly so I’m not sure customers were quite ready for this fantastic revolutionary concept.